An ad that’s not an ad?
Step three: write a promotional blurb.
This is the easiest step of them all.
Forget about all the copywriting nonsense and manipulation tricks you’ve learned in the past.
Trying to ‘copywrite’ and come up with the perfect way to write them words will actually delay your progress.
And it *could* make you sound like a sleazeball. Plain and simple.
Here’s what to do instead:
Just describe the results-in-advance doc. Literally.
You know, talk about the problem it solves, how it makes their lives better, why they should get it, and where they can get it.
No need to use gimmicky tactics or flowery language.
The fact that you’re solving an urgent mini-obstacle they desperately need help with, lets the description of the ‘results-in-advance doc’ do the heavy-lifting.
Here’s an example:
See? Simple AF.
Trust me, you don’t need to overcomplicate shit.
People that resonate with the problem will want to get your solution.
“But, hey, how do they get my solution?”